Are you tired of the same old diamond jewellery options that come with a hefty price tag and a questionable ethical background? Well, it’s time to say goodbye to traditionally mined diamonds and hello to lab-grown diamonds! As a generation that values conscious consumerism and personal expression, it’s no wonder why millennials are leading the […]

Before the 1940s, evaluating the quality of diamonds was a confusing and subjective process. Traders and jewelers used terms like “river” or “Cape” to describe color and “made well” or “made poorly” for cut. Consequently, customers had little to no understanding of what they were buying. Understanding the 4Cs can help you make an informed […]