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Exquisite Lab Grown Diamond Jewellery
We value the trust you place in jewelbox.co.in. That's why we insist upon the highest standards for secure transactions and customer information privacy.

1. Introduction

Riyaana Creations Pvt. Ltd. (“Company”, “we”, “our”) under its brand Jewelbox values the trust you place in us. We are committed to the highest standards of secure transactions and customer information privacy.

This Privacy Policy describes how we collect, process, use, and protect your personal data when you visit our stores, use our website Jewelbox.co.in (“Platform”), interact with our digital campaigns, or participate in our loyalty programs, offers, or marketing initiatives.

By providing your information, visiting our stores, or using our services, you acknowledge and consent to the practices described in this Policy.

2. Data We Collect

We may collect the following categories of personal data:


  • Personal Identifiers: Name, phone number, email address, postal address, date of birth, gender, loyalty program ID, and such other identifiers voluntarily provided.
  • Biometric Data (where applicable): Facial templates generated for identification, personalization, or security purposes.
  • Transactional Data: Purchase history, returns, payment method details (excluding full card numbers), rewards points earned/redeemed.
  • Behavioral & Preference Data: Wishlists, browsing history, responses to offers, communication preferences, and activity on our Platform.
  • Technical Data: Device details, IP address, cookies, analytics identifiers, and location data (where permitted).
  • Visit & Surveillance Data: Store visit logs, CCTV footage (where legally permitted), and footfall data.
  • Any Other Data Voluntarily Provided: Feedback, survey responses, complaints, or interactions with customer support.

    • We may also collect demographic and profile data to improve our offerings.

    3. Purpose of Processing

    Your data may be processed for the following purposes:

  • Loyalty Program Administration: Enrollment, rewards points tracking, redemption, and related communication.
  • Customer Identification & Personalization: Tailoring offers, recognizing returning customers, and enhancing your experience.
  • Marketing & Communication: Sending promotional materials, offers, event invitations, and updates (with opt-out option).
  • Analytics & Business Intelligence: Understanding customer behavior, measuring campaign effectiveness, and improving products and services.
  • Security & Fraud Prevention: Protecting against theft, fraud, misuse of loyalty benefits, and ensuring store security.
  • Legal & Compliance: Meeting legal obligations, responding to lawful requests, and protecting our rights and interests.

    • 4. Legal Basis & Consent

  • Data processing is primarily based on your consent.
  • Certain activities (fraud prevention, legal compliance) may rely on legitimate interests or legal obligations.
  • Some services (e.g., loyalty program participation) require consent; withdrawal may limit or terminate benefits.

    • 5. Data Sharing & Transfers

    We may share your data with:


  • Trusted Service Providers: IT infrastructure, analytics, marketing automation, payment gateways, logistics, customer service.
  • Affiliates & Group Companies: For centralized operations and unified engagement.
  • Regulatory Authorities: Where legally required.
  • Successors or Acquirers: In case of merger, sale, or restructuring.

    • We do not sell personal data. All sharing is subject to confidentiality and contractual safeguards.

    6. Data Retention

  • We retain personal data only as long as necessary for the purposes outlined above, compliance, and dispute resolution.
  • Loyalty program data is typically retained 1–3 years after last activity, unless longer retention is required by law.

    • 7. Data Security

    We employ strict safeguards including encryption, access controls, regular audits, and secure servers to protect against unauthorized access, loss, or misuse of your data.

    8. Cookies

    Cookies help record aspects of your visit to personalize your experience and provide uninterrupted services. Jewelbox does not use cookies to store personal information for external use.

    9. Your Rights

    Subject to applicable laws, you may:


  • Access and obtain a copy of your data.
  • Request correction or updates to inaccurate data.
  • Withdraw consent and request deletion.
  • Opt out of marketing communications.
  • Lodge grievances with our Privacy Officer at goutam@jewelbox.co.in.

    • Requests may be subject to verification and legal exceptions.

    10. Children’s Data

    We do not knowingly collect data of individuals under 18 years of age. Parents/guardians may request deletion if such data is inadvertently collected.

    11. Changes & Updates

    We reserve the right to update this Policy at any time. The latest version will always be available on our Platform. Continued use of our services or loyalty program after updates constitutes acceptance.

    12. Limitation of Liability

    To the fullest extent permitted by law, the Company shall not be liable for loss or damage arising from unauthorized access, misuse, or breach of data despite reasonable safeguards, unless caused by our gross negligence or willful misconduct.

    13. Questions?

    Questions regarding this can be directed to the following address: support@jewelbox.co.in

    BY USING THE WEBSITE OR NATIVE MOBILE APPLICATIONS, YOU SIGNIFY YOUR AGREEMENT TO THE TERMS OF THIS PRIVACY POLICY, JEWELBOX.CO.IN RESERVES THE RIGHT, IN OUR SOLE DISCRETION, TO CHANGE, MODIFY, ADD OR DELETE PORTIONS OF THE TERMS OF THIS PRIVACY POLICY AT ANY TIME.

    Our Promise

    We’re committed to sustainable luxury and transparent craftsmanship. Every piece reflects our dedication to quality, ethics, and your satisfaction.

    What Our Customers Are Saying

    Customer Testimonials

    Hear from our happy customers who’ve discovered their perfect piece — from custom creations to timeless designs that made their moments truly special.

    Find a
    Store Near You

    Visit us to explore our collection, get personalised assistance, and try on your favourites. Find the nearest store today!

    Camac Street, Azimganj House

    7 Camac Street, 1st Floor, Kolkata, West Bengal, 700017

    Call: 62922 00850 | Store Hours: 11:00 A.M. TO 7:00 P.M.

    Call Us See Directions

    Camac Street, Shantiniketan Building

    8, Camac Street, Shantiniketan Building, Ground Floor, Kolkata, West Bengal, 700017

    Call: 62923 26002 | Store Hours: 11:00 A.M. TO 8:30 P.M.

    Call Us See Directions

    City Center 1 Mall, Salt Lake

    City Centre 1 Mall, D - 106, Salt Lake, Kolkata, West Bengal, 700064

    Call: 62922 02558 | Store Hours: 11:00 A.M. TO 7:30 P.M.

    Call Us See Directions

    Lajpat Nagar II, Veer Savarkar Marg

    Lajpat Nagar II, Veer Savarkar Marg, Central Market, A90, Ground Floor, New Delhi,110024

    Call: 62923 29448 | Store Hours: 11:00 A.M. TO 9:00 P.M.

    Call Us See Directions

    VR Chennai Mall, 100 Feet Rd

    VR Chennai Mall, 100 Feet Rd, G-43B, Thirumangalam, Anna Nagar, Chennai, Tamil Nadu,600040

    Call: 62923 29450 | Store Hours: 11:00 A.M. TO 9:00 P.M.

    Call Us See Directions

    Ambience Mall, Gurgaon

    Ambience Mall, 221-226, Golf Drive, Ambience Island, Gurgaon, Haryana,122002

    Call: 62923 29449 | Store Hours: 11:00 A.M. TO 9:00 P.M.

    Call Us See Directions

    G.S. Road, Bhangagarh

    G.S. Road, Bhangagarh, 121, Mittal House, Ground Floor, Guwahati, Assam, 781005

    Call: 62923 29447 | Store Hours: 11:00 A.M. TO 9:00 P.M.

    Call Us See directions

    Jayanagar, Bangalore

    Jayanagar, 9th Main Road, 68/1, SVP Arcade, Block 3, Bangalore, Karnataka, 560011

    Call: 62923 29446 | Store Hours: 11:00 A.M. TO 9:00 P.M.

    Call Us See Directions

    HSR Layout, Bangalore

    Ground & First Floor, HSR Layout, 27th Main, 100 Feet Ring Rd, Bengaluru, Karnataka, 560102

    Call: 62920 05254 | Store Hours: 10:00 A.M. TO 9:30 P.M.

    Call Us See Directions

    Wave One Courtyard, Noida

    SCO 2, Wave Courtyard, Plot No. L-2A and L-2A/1, Pocket G,Sector 18, Noida, Uttar Pradesh, 201301

    Call: 62923 29443 | Store Hours: 11:00 A.M. TO 9:00 P.M.

    Call Us See Directions

    Government College Rd, Ludhiana

    Ground floor, 546/1, B-19, Government College Rd, Civil Lines, Ludhiana, Punjab, 141012

    Call: 62923 29445 | Store Hours: 11:00 A.M. TO 8:30 P.M.

    Call Us See Directions

    Borivali West, Mumbai

    Ground Floor, Haveli Society, Gulmohar Rd, Sundar Nagar, Borivali West, Mumbai, Maharashtra, 400091

    Call: 89815 45437 | Store Hours: 11:00 A.M. TO 9:00 P.M.

    Call Us See Directions

    Inorbit Mall, Vashi

    Unit - 7B, 1st floor, Plot No 39/1, Sector 30A, Vashi, Navi Mumbai, Maharashtra, 400705

    Call: 89815 45467 | Store Hours: 11:00 A.M. TO 9:30 P.M.

    Call Us See Directions